System and method for displaying advertisements on mobile telephone devices after a call

ABSTRACT

Methods, systems, and devices for displaying advertisements on mobile telephone devices at the end of a call to a pre-designated number are disclosed. In aspect a computerized method comprises determining that a telephone call has been initiated between a mobile telephone device and a second telephone device, determining that the telephone number matches a campaign telephone number stored on the mobile telephone device, determining a media object to display based on the telephone number, downloading the media object on the mobile telephone device, determining that the telephone call has ended, and displaying the media object on the mobile telephone device after the telephone call has ended.

CROSS-REFERENCES TO RELATED APPLICATIONS

This application claims the benefit and priority of U.S. ProvisionalApplication No. 62/297,688, entitled “SYSTEM AND METHOD FOR DISPLAYINGADVERTISEMENTS ON MOBILE DEVICES AFTER A CALL”, filed on Feb. 19, 2016,the full disclosure of the above referenced application is incorporatedherein by reference.

BACKGROUND

The present disclosure generally relates to mobile telephony systems andsoftware therefor, and in particular a system for displaying directedadvertisements in a mobile telephone network.

Advertising on mobile devices, such as smartphones, is increasingly usedby advertisers to reach a wide audience of consumers. One advantage ofmobile advertising over traditional advertising is that the mobileadvertisements on stnartphones may be narrowly tailored to the users ofthe smartphones. For example, mobile advertising networks such as AdMobfor Android platform or iAds for iOS platform may use a targetingalgorithm to select mobile ads deemed to be of interest to smartphoneusers based on information known about the users. Leveraging userinformation for targeted mobile advertising enables the advertisers toreach consumers as efficiently as possible. Users benefit by being ableto view ads that are of their interest. Developers of mobileapplications commonly use mobile ads to monetize the apps.

US Patent Publication No. 20150120442 is directed toward targeted mobileadvertising directed at users of multiple subscriber identity modules(SIM) in a telephone. The method disclosed directs advertisements to theuser's mobile phone based on whether the SIM is used for work orpersonal communication. US Patent Publication No. US20130151343 to Phanintroduces a method of monitoring physical activity of a telephone uservia sensors on the telephone, to target advertisements.

However, currently no mechanism/technology exists where a company canuse their own telephone number(s) and at the end of an incoming calldisplay relevant content to the user when the call ends.

SUMMARY OF THE INVENTION

In one aspect, the present application discloses methods, systems, anddevices for displaying media on a mobile telephone device. In oneembodiment the method comprises determining by a mobile telephone devicethat a telephone call has been initiated between the mobile telephonedevice and a second telephone device, determining by the mobiletelephone device a telephone numberof the second telephone device,determining by the mobile telephone device that the telephone number ofthe second telephone device matches a campaign telephone number storedon the mobile telephone device, determining a media object to displaybased on the telephone number, downloading the media object on themobile telephone device, determining by the mobile telephone device thatthe telephone call has ended, displaying the media object on the mobiletelephone device after the telephone call has ended. The media objectmay be an advertisement. In an embodiment, the telephone call is anoutgoing call by the mobile telephone device. The media object mayfurther be determined based on an identity associated with the mobiletelephone device. In one embodiment, the media object is downloadedduring the call. In another embodiment, the media object is downloadedafter the call. A list of campaign telephone numbers may be received bythe mobile telephone device from a server computing device before thetelephone call is initiated. The list of campaign telephone numbers maythen be stored on the mobile telephone computing device.

In another embodiment, the method comprises determining by a mobiletelephone device that a telephone call has been initiated between themobile telephone device and a second telephone device, determining bythe mobile telephone device a telephone number of the second telephonedevice, delivering by a mobile telephone device the telephone number ofthe second telephone device to a server computing device, determining amedia object to display based on the telephone number, downloading themedia object on the mobile telephone device, determining by the mobiletelephone device that the telephone call has ended, and displaying themedia object on the mobile telephone device after the telephone call hasended. The media object may be an advertisement. In an embodiment, thetelephone call is an outgoing call by the mobile telephone device. Themedia object may further be determined based on an identity associatedwith the mobile telephone device. In one embodiment, the media object isdownloaded during the call. In another embodiment, the media object isdownloaded after the call.

In another aspect, the present application discloses methods, systems,and devices for delivering media to a mobile telephone device. In anembodiment, the method comprises sending a notification from a servercomputing device to a mobile telephone device, receiving by the servercomputing device a call to download a media object from the mobilecomputing device after a telephone call is initiated between the mobiletelephone device and a second telephone device having a telephone numberfrom the list of campaign telephone numbers, determining that the mobiletelephone device is eligible to receive the media object, and deliveringthe media object to the mobile telephone device. The notification maycomprise a campaign ID and a list of campaign telephone numbers. Themedia object is displayed on the mobile telephone device after thetelephone call is terminated. The media object may be an advertisement.In an embodiment, the telephone call is an outgoing call by the mobiletelephone device. In one embodiment, the media object is downloadedduring the call. In another embodiment, the media object is downloadedafter the call.

This, and further aspects of the present embodiments are set forthherein.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention has other advantages and features which will be morereadily apparent from the following detailed description of theinvention and the appended claims, when taken in conjunction with theaccompanying drawings, in which:

FIG. 1 shows an exemplary method for displaying advertisements on mobiletelephone devices at the end of a call to a pre-designated number.

FIG. 2 shows an exemplary system architecture.

FIG. 3 shows an exemplary embodiment of a system for delivering atargeted advertisement to a mobile user at the end of a call.

FIG. 4 shows an embodiment for a method of creating an advertisementcampaign.

FIG. 5 shows an embodiment for a method of retrieving a telephone numbercampaign from a server via a cloud messaging notification.

FIG. 6 shows an embodiment for a method to display an advertisementafter an end-of-call event.

DETAILED DESCRIPTION

While the invention has been disclosed with reference to certainembodiments, it will be understood by those skilled in the art thatvarious changes may be made and equivalents may be substituted withoutdeparting from the scope of the invention. In addition, manymodifications may be made to adapt to a particular situation or materialto the teachings of the invention without departing from its scope.

Throughout the specification and claims, the following terms take themeanings explicitly associated herein unless the context clearlydictates otherwise. The meaning of “a”, “an”, and “the” include pluralreferences. The meaning of “in” includes “in” and “on.” Referring to thedrawings, like numbers indicate like parts throughout the views.Additionally, a reference to the singular includes a reference to theplural unless otherwise stated or inconsistent with the disclosureherein.

The word “exemplary” is used herein to mean “serving as an example,instance, or illustration.” Any implementation described herein“exemplary” is not necessarily to be construed as advantageous overother implementations. The terms “mobile device”, “cellular device”, and“wireless device” may be used interchangeably and refer to any one ofthe various cellular telephones, smart phones, multimedia enabledcellular telephones and similar electronic devices capable of sendingand receiving wireless communication signals. In an embodiment, thewireless device is a cellular handheld device (e.g., a mobile device),which can communicate via a cellular telephone communication network.The terms “app”, “application”, “program”, and “software” may be usedinterchangeably and may include standalone applications, SDKs, andmodules of applications or operating systems.

The present disclosure describes methods, systems, and devices fordisplaying advertisements on mobile telephone devices at the end of acall to a pre-designated number. In an embodiment, the system comprisessoftware and decision engines that are configured to store one or moreadvertisement campaigns, a set of rules for triggering an advertisementto a caller, and to send an advertisement to a caller via a messagingservice. The system may interact with the mobile user via a mobileapplication installed on the user's device. When a call is detected to adesignated number, the system sends an advertisement to the caller'smobile telephone device based on trigger conditions at the end of thecall. The system enables an advertiser to deliver targetedadvertisements to a mobile user, which is mutually beneficial.

FIG. 1 shows a method for displaying advertisements on mobile telephonedevices at the end of a call to a pre-designated number. A correspondingexemplary system architecture is shown in FIG. 2. At step 101 one ormore telephone numbers associated with an advertisement campaign areentered on an advertiser computing device 201. The telephone numbers maythen be delivered to an advertisement server computing device 208. Atstep 102 one or more media elements are selected on the advertisercomputing device 201 to be displayed on a subscriber mobile telephonedevice 222 after the completion of a telephone call on the subscribermobile telephone device 222 with one of the telephone numbers. The mediaelements may then be delivered to an advertisement server computingdevice 208.

At step 103, one or more of the telephone numbers are delivered from theadvertisement server computing device 208 to one or more subscribermobile telephone devices 222 using a message and/or a notification. Inan embodiment, a separate messaging server device 241 is used to deliverthe notification to the subscriber mobile telephone device 222. At step104 the telephone numbers are stored on the subscriber mobile telephonedevice 222.

At step 105 the subscriber mobile telephone device 222 determines that atelephone call has been initiated. In an embodiment, the telephone callis an outgoing call initiated by the subscriber mobile telephone device.In an alternative embodiment, the telephone call may be an incoming callto the subscriber mobile telephone device. At step 107 the subscribermobile telephone device 222 determines the telephone number of the call.

At step 107 the subscriber mobile telephone device 222 determines if thetelephone number matches one of the telephone numbers stored on themobile telephone device 222. If the telephone number matches, the systemdetermines the media to display. In an embodiment, the media is anadvertisement. At step 112 the subscriber mobile telephone device 222downloads the media. In an embodiment, media may be streamed from theserver and displayed on the mobile telephone device 222 in real-timebased on network conditions.

At step 113, the subscriber mobile telephone device 222 determines thatthe call has ended. The media is then displayed on the subscriber mobiletelephone device 222 at step 114.

If at step 107, the subscriber mobile telephone device 222 determinesthat the number does not match a number stored on the mobile telephonedevice 222, then the subscriber mobile telephone device 222 delivers thetelephone number to the advertisement server device 208 at step 108. Atstep 109 the advertisement server device 208 determines if the telephonenumber matches one of the telephone numbers associated with anadvertisement campaign. If the telephone number matches, the systemdetermines the media to display. At step 112 the subscriber mobiletelephone device 222 downloads the media. At step 113, the subscribermobile telephone device 222 determines that the call has ended. Themedia is then displayed on the subscriber mobile telephone device 222 atstep 114.

In an embodiment, if at step 109, the advertisement server device 208determines if the telephone number does not match one of the telephonenumbers associated with an advertisement campaign, then the media is notdisplayed. In an alternative embodiment, the system determines media todisplay based on the subscriber mobile telephone device 222.

FIG. 2 illustrates an exemplary system architecture according to oneembodiment. The system 200 may comprise one or more advertiser computingdevices 201, one or more subscriber mobile telephone devices 222, one ormore advertisement server computing devices 208, and one or moremessaging server computing devices 241. The computing devices 201, 222,208, 241 are configured to communicate over the network 246.

Computing devices 201, 222, 208, 241 may comprise various componentsincluding but not limited to one or more processing units 203, 210, 224,243, memory units 206, 211, 227, 244, video or display interfaces 204,225, network interfaces 202, 209, 223, 242, input/output interfaces,video recording units 204 217, and buses that connect the various unitsand interfaces 205, 226. The network interfaces 202, 209, 223, 242enable the computing devices 201, 222, 208, 241 to connect to thenetwork 246 The memory units 206, 211, 227, 244 may comprise randomaccess memory (RAM), read only memory (ROM), electronic erasableprogrammable read-only memory (EEPROM), and basic input/output system(BIOS). The memory units 206, 211, 227, 244 may further comprise otherstorage units such as non-volatile storage including magnetic diskdrives, optical drives, flash memory and the like.

While FIG. 2 depicts one advertiser computing device 201, one subscribermobile telephone device 222, one advertisement server computing device208, one messaging server computing device 241, and one network 246,this is meant as merely exemplary. Alternatively, any number ofcomputing devices 201, 222, 208, 241, or networks 246 may be present.Some or all of the components of the computing devices 201, 222, 208,241 may be combined into a single component. Likewise, some or all ofthe components of the computing devices 201, 222, 208, 241 may beseparated into distinct components connected through the network 246.

The modules of computing devices 201, 222, 208, 241 may be implementedas software code to be executed by a processing unit 203, 210, 224, 243using any suitable computer language. The software code may be stored asa series of instructions or commands in a memory unit 206, 211, 227,244. While specific modules are shown as part of specific computingdevices 201, 222, 208, 241, modules may additionally or alternatively beintegrated into any of the other computing devices 201, 222, 208, 241.Any of the described modules may be standalone applications, part of thedevice operating system, or incorporated into other modules orapplications.

Advertiser computing device 201 may comprise a campaign module 207.Subscriber mobile telephone devices 222 may comprise a telephone module228 and an advertisement module 220. Subscriber mobile telephone devices222 may comprise locally stored campaign IDs 230 and telephone numbers240.

Advertisement server computing device 208 may comprise a campaign module212, an engine module 213, a Number Domain Registry (NDR) module 214, asubscriber module 215, an identity module 216, and a notification module217. Advertisement server computing device 208 may comprise a media setdatabase 218, a media database 220, an NDR repository 219, and asubscriber database 221.

System 200 may incorporate a messaging server computing device 241configured to deliver messages to subscriber mobile telephone devices222. Messaging server computing device 241 may comprise a notificationmodule 245. In an embodiment, the messaging server device 241 is aseparate device from the advertisement server device 208. In analternative embodiment, the advertisement server device 208 and themessaging server device 241 may be combined into a single device.

Campaign modules 207, 212 are configured to create media campaigns.Telephone module 228 is configured to communicate with other telephonedevices over a telephone network. Advertisement module 229 is configuredto receive notifications and/or messages containing campaign IDs andcampaign telephone numbers, store containing campaign IDs and campaigntelephone numbers, determine if a called number is associated with acampaign, determine when to display an advertisement, determine whichadvertisement to display, retrieve advertisement media, and display theadvertisement. In an embodiment, advertisement module 220 mayincorporated into Telephone module 228 or any other application on thesubscriber mobile telephone device 222.

Engine module 213 is configured to create and store the campaignmetadata and expose an API to the subscriber mobile telephone devices222 to request to download campaigns to the device. Number DomainRegistry (NDR) module 214 is configured to store the telephone numbersused to trigger the display of an ad in the NDR 219. NDR 219 may be usedas a repository for any campaigns that use telephone number triggers.NDR module 214 exposes an API to other components to allow themadd/edit/lookup/delete telephone numbers on the platform. If a newcampaign is created with a telephone number trigger then the enginemodule 213 will use the NDR API to store the phone number(s) associatedwith this campaign in the NDR 219.

Subscriber module 215 provides a representational state transfer (REST)API for create, read, update and delete (CRUD) operations against the sihscriher database 221. Identity module 216 provides an API forauthentication and authorization functions. Identity module 216 alsoprovides API's to perform CRUD operations on subscribers. Notificationmodules 217, 245 are configured to send notifications or messages tosubscriber mobile telephone devices 222.

FIG. 3 shows an exemplary embodiment of a system for delivering atargetedadvertisement to a mobile user at the end of a call. The systemcomprises a campaign web portal, an engine service, a number domainregistry (NDR) service, a subscriber service, a push service and a pushsender.

The campaign web portal is used by advertisers to create the telephonenumber campaigns via a web based user interface. The campaign web portalmay call a REST API to create new campaigns. The campaign web portal mayalso create and store media sets and media files.

The engine component is the service that creates and stores the campaignmetadata and exposes an API to the clients to request to downloadcampaigns to the device. The ad metadata is stored in several databasetables. The ad media set is stored on a filesystem. The engine isconfigured to notify any registered devices when a new telephone numbercampaign is created on the portal using a cloud messaging (CM)notification. The NDR service is the component used to store the phonenumbers used to trigger the display of an ad. It is used as a repositoryfor any campaigns that use telephone number triggers. It exposes an APIto other components to allow them to add/edit/lookup/delete telephonenumbers on the platform. If a new campaign is created with a telephonenumber trigger then the engine service will use the NDR API to store thephone number(s) associated with this campaign in the NDR repository.

The Push service is used to send platform-initiated messages to clientsusing the cloud messaging framework. It will send batch notifications tothe CM service when other platform services need to send notificationsto the devices. The system further comprises an identity service thatprovides an API to request OAuth2 tokens for the ad service. Clientsacquire a valid OAuth2 access_token from the token endpoint beforemaking any calls to the private endpoints. The access token is sent tothe server using a HTTP Authorization bearer token header. Every clientis registered with the identity service. It also provides APIs toperform CRUD operations on subscribers.

The Subscriber service provides a REST API for CRUD operations againstthe subscriber database table. With this API the other services canlookup details about a subscriber who is provisioned on the platform. Asubscriber's CM push token can be retrieved from the service in order tosend notifications via CM to their mobile device. Subscriber serviceuses an Identity service client to call the identity service API torequest informationon subscribers. The client in various embodimentscould be a mobile application that receives the CM notification message.The client is configured in various embodiments to display an ad to auser based on one of various triggers configured on the campaign portalwhen a campaign is configured. A subscriber is a mobile device user whohas the ad app or ad sdk installed on their device and who hasregistered with the ad back end platform.

An embodiment for a method of creating an advertisement campaign isdisclosed in FIG. 4. In one embodiment the advertiser logs into the adcampaign portal using login credentials provided to them. The advertiserselects to create a new ad campaign. The advertiser selects the adtrigger type to be a dialed number trigger as part of the ad creation.They then enter the phone number(s) to be used to trigger the campaignat the end-of-call event. They select the media to be displayed on themobile device when the telephone number campaign is triggered. TheAdvertiser then saves their new campaign and the engine service takesthe form data and stores this information in the database.

When the campaign is approved it will become active and is thenavailable for clients to download. The engine service will request thesubscriber IDs (subscriber-id, push token) by calling the subscriberservice. The subscriber service calls the Identity service to get theIDs for each subscriber that is eligible to receive this new campaignnotification. The subscriber service returns the list of IDs to theEngine service so it can create a batch push notification. The engineservice then calls the push service, by posting a batch request with thesubscriber IDs, campaign id, list of dialed numbers, and notificationtype. The Push service then creates a batch notification request to sendto the CM service. The Push service then sends the batch notificationsto the CM service. In an embodiment, the batch size is approximately1000. Multiple push notifications may need to be sent to the CM serviceto notify all active clients of the new telephone number campaign. TheCM service will forward the push notification to each device that has apush token. The ad app or ad sdk on the device will get the pushnotification and then using the campaign id from the notification, itwill call the engine service to request to download the campaign fromthe server. The download may happen while the call is on-going.

An embodiment for a method of retrieving a telephone number campaignfrom a server via a cloud messaging notification is illustrated in FIG.5. The push service sends a batch notification message to the CM servicewith the campaign-id, list numbers of the new telephone number triggeredcampaign and the subscriber push tokens. The CM service sends thenotification to all clients that a push token provided by the pushservice. The app receives the notification from the CM service andparses the campaign-id and list of numbers from the message. The appthen stores the list of numbers in the number registry. The app waitsfor an out-going call to be made by the user and checks if the phonenumber matches any of the numbers stored in the number registry. If itfinds a match, the app calls the server to download the Ad campaignusing the Ad campaign-id from the push notification. The ad server thenchecks that the devices Advertiser-id hasn't changed from the lastreceived getAdverts( ) API call to the server from this device. TheEngine service looks up the user and then checks that it is eligible toreceive the Ad campaign. The Engine service sends the Ad data back tothe device (this may contain a URL link to the campaign media). The appthen downloads the Ad media file(s) using the returned URL from the Admetadata and stores the data into its local cache. In an embodiment, adsmay be displayed in real-time based on network conditions, for example,if the client is connected to a 4G/LTE cellular network.

An embodiment for a method to display an advertisement after anend-of-call event is illustrated in FIG. 6. Subscriber dials a phone nutber on the mobile device using the Dialer application. The mobiledevice's TelephonyManager connects the call to the carrier's mobilenetwork. The ad app or sdk gets a notification from the operating system(OS) that a call has begun from the device. The ad app gets the outgoingphone number from the operating system API. The app or sdk uses thisretrieved phone number to check if the number exists in the applications‘app number registry’ (ANR). If the phone number exists in the registry,then the app returns an EocRule object to the EndOfCall Service class.The EndOfCallService class calls the AdActivity class after detectingthe call end event from the OS. The AdActivity class selects the correctAd to display based on the telephone number trigger and ad display rulesalgorithm. Ad is displayed after the call terminates on the mobiledevice.

Any of the steps, operations, or processes described herein may beperformed or implemented with one or more hardware or software modules,alone or in combination with other devices. In one embodiment, asoftware module is implemented with a computer program productcomprising a computer-readable medium containing computer program code,which can be executed by a computer processor for performing any or allof the steps, operations, or processes described.

Embodiments of the invention may also relate to an apparatus or systemfor performing the operations herein. This apparatus or system may bespecially constructed for the required purposes, and/or it may comprisea general-purpose computing device selectively activated or reconfiguredby a computer program stored in a computer. Such a computer program maybe stored in a non-transitory, tangible computer readable storagemedium, or any type of media suitable for storing electronicinstructions, which may be coupled to a computer system bus.Furthermore, any computing systems referred to in the specification mayinclude a single processor or may be architectures employing multipleprocessor designs for increased computing capability.

The various components depicted in FIGS. 2 and 3 may comprise computingdevices or reside on computing devices such as servers, desktopcomputers, laptop computers, tablet computers, personal digitalassistants (PDA), smartphones, mobile phones, smart devices, appliances,sensors, or the like. Computing devices may comprise processors,memories, network interfaces, peripheral interfaces, and the like. Someor all of the components may comprise or reside on separate computingdevices. Some or all of the components depicted may comprise or resideon the same computing device.

The various components in FIGS. 2 and 3 may be configured to communicatedirectly or indirectly with a wireless network such as through a basestation, a router, switch, or other computing devices. In an embodiment,the components may be configured to utilize various communicationprotocols such as Global System for Mobile Communications (GSM), GeneralPacket Radio Services (GPRS), Enhanced Data GSM Environment (EDGE), CodeDivision Multiple Access (CDMA), Wideband Code Division Multiple Access(WCDMA), Bluetooth, High Speed Packet Access (HSPA), Long Term Evolution(LTE), and Worldwide Interoperability for Microwave Access (WiMAX).

The components may be further configured to utilize user datagramprotocol transport control protocol (TCP), satellite links and variousother communication protocols, technologies, or methods. Additionally,the components may be configured to connect to an electronic networkwithout communicating through a wireless network. The components may beconfigured to utilize analog telephone lines (dial-up connection),digital lines (T1, T2, T3, T4, or the like), Digital Subscriber lines(DSL), Ethernet, or the like. It is further contemplated that thecomponents may be connected directly to a computing device through a USBport, Bluetooth, infrared (IR), Firewire port, thunderbolt port, ad-hocwireless connection, or the like. Components may be configured to send,receive, and/or manage messages such as email, SMS, MMS, or the like.

Although the detailed description contains many specifics, these shouldnot be construed as limiting the scope of the invention but merely asillustrating different examples and aspects of the invention. It shouldbe appreciated that the scope of the invention includes otherembodiments not discussed herein. Various other modifications, changesand variations which will be apparent to those skilled in the art may bemade in the arrangement, operation and details of the system and methodof the present invention disclosed herein without departing from thespirit and scope of the invention as described here.

While the invention has been disclosed with reference to certainembodiments, it will be understood by those skilled in the art thatvarious changes may be made and equivalents may be substituted withoutdeparting from the scope of the invention. In addition, manymodifications may be made to adapt to a particular situation or materialthe teachings of the invention without departing from its scope.

What is claimed is:
 1. A method for displaying media on a mobiletelephone device comprising: determining by a mobile telephone devicethat a telephone call has been initiated between the mobile telephonedevice and a second telephone device; determining by the mobiletelephone device a telephone number of the second telephone device;determining by the mobile telephone device that the telephone number ofthe second telephone device matches a campaign telephone number storedon the mobile telephone device; determining a media object to displaybased on the telephone number; downloading the media object on themobile telephone device; determining by the mobile telephone device thatthe telephone call has ended; and displaying the media object on themobile telephone device after the telephone call has ended.
 2. Themethod of claim 1, wherein the medial object is an advertisement.
 3. Themethod of claim 1, wherein the telephone call is an utgoing call by themobile telephone device.
 4. The method of claim 1, wherein the mediaobject is further determined based on an identity associated with themobile telephone device.
 5. The method of claim 1, wherein the mediaobject is downloaded during the call.
 6. The method of claim 1, whereinthe media object is downloaded after the call.
 7. The method of claim 1,further comprising receiving by the mobile telephone device a list ofcampaign telephone numbers from a server computing device before thetelephone call is initiated; and storing the list of campaign telephonenumbers on the mobile telephone computing device.
 8. A method fordelivering media to a mobile telephone device comprising: sending anotification from a server computing device to a mobile telephonedevice, wherein the notification comprises a campaign ID and a list ofcampaign telephone numbers; receiving by the server computing device acall to download a media object from the mobile computing device after atelephone call is initiated between the mobile telephone device and asecond telephone device having a telephone number from the list ofcampaign telephone numbers; determining that the mobile telephone deviceis eligible to receive the media object; and delivering the media objectto the mobile telephone device; wherein the media object is displayed onthe mobile telephone device after the telephone call is terminated. 9.The method of claim 8, wherein the media object is an advertisement. 10.The method of claim 8, wherein the telephone call is an outgoing call bythe mobile telephone device.
 11. The method of claim 8, wherein themedia object is delivered during the telephone call.
 12. The method ofclaim 8, wherein the media object is delivered after the telephone call.13. A method for displaying media on a mobile telephone devicecomprising: determining by a mobile telephone device that a telephonecall has been initiated between the mobile telephone device and a secondtelephone device; determining by the mobile telephone device a telephonenumber of the second telephone device; delivering by a mobile telephonedevice the telephone number of the second telephone device to a servercomputing device; determining a media object to display based on thetelephone number; downloading the media object on the mobile telephonedevice; determining by the mobile telephone device that the telephonecall has ended; and displaying the media object on the mobile telephonedevice after the telephone call has ended.
 14. The method of claim 13,wherein the medial object is an advertisement.
 15. The method of claim13, wherein the telephone call is an outgoing call by the mobiletelephone device.
 16. The method of claim 13, wherein the media objectis further determined based on an identity associated with the mobiletelephone device.
 17. The method of claim 13, wherein the media objectis downloaded during the call.
 18. The method of claim 13, wherein themedia object s downloaded after the call.